The Power of Pinterest: How to Boost Traffic to Your Interior Design Business With Vanessa Cooper

Interior Design Podcast, Interior Design Career, Interior Design School, Interior Design Business, Interior Design Mentor, Interior Designer, Pinterest Management

Are you struggling to drive traffic to your interior design website? Are you looking for ways to improve your business’s online presence?

If so, why not consider Pinterest as a powerful search engine and marketing tool for your business?

In this episode, I explore the world of Pinterest with Pinterest marketing expert, Vanessa Cooper. She shares her expertise in leveraging Pinterest SEO and incorporating local keywords to reach your target audience effectively. She also provides helpful tips on using Canva to create amazing pins that can bring traffic even years later.

Tune in to unleash your creativity, tap into the immense potential of Pinterest, and transform your design business with the ultimate tool for visual inspiration and client attraction. 

Why you’ve got to check out today’s episode
  • Discover how Pinterest can be used as a powerful search engine to attract clients and skyrocket your design business
  • Learn how to optimize your Pins with captivating images, creative text overlays, and engaging content that resonates with your ideal clients
  • Evaluate your existing pins to determine what works best for your business
    About the Guest:

    Vanessa Cooper is a Pinterest marketing expert and content creator providing Pinterest marketing, copywriting, and graphic design services to small and large business owners. 

    She is a wife, mother, and crazy plant lady described as a fruit loop in a bowl of Cheerios. Locally recognized as one of the best social media marketing agencies, she uses her Pinterest marketing skills, creative thinking, and powerful words to capture the attention of your target audience and grow your business. 

    If you want your business to thrive on Pinterest with stellar Pinterest marketing management or an entertaining yet informative blog filled with capturing content that keeps your audience wanting more, then Vanessa is the right person to help your business thrive.

    Connect with Vanessa Cooper:
    IG: @networknessi

      Check out these episode highlights

      02:32 – How did Vanessa get into doing Pinterest for business

      05:07 – Pinterest: a visual search engine, not social media

      • When you post on social media, the traffic & engagement happens immediately and then die down after a few days.
      • When you first pin on Pinterest, not much is happening with that pin right off the bat, but over time, it starts to build more engagement and bring new traffic even a year or two later.

      07:26 – The best Pinterest gameplan to have for your business

      • Identifying your target audience – what do they search for; what do they like; what kind of boards do they have – is the first step.

      • After that, provide valuable content for your target audience – a before-and-after video of your project, or a video with a few interior design tips.

      10:04 – Why you need a blog to grow online

      • Having a blog provides more information about your Pins.

      • It helps build trust with you and learn more from you.

      • It makes you come off as an expert.

      • Pinterest loves fresh content, and having a blog gives you new blog posts every so often, where you can pin those fresh blog posts.

      12:31 – Another way to grow your business using Pinterest is to pin to your social media posts

      14:28 – Pinterest SEO for local audience targeting

      • Add keywords related to either your local city or your state

      • Incorporate keywords in the title, description, and text overlay of your pins

      • Incorporate keywords in Pinterest profiles

      • Incorporate keywords in your Pinterest bio

      20:12 – Tips for pinning on Pinterest

      • Try different pins, such as plain images and images with text overlays, and see what works best for your audience.

      • Don’t pin to the same page too much. Instead, pin to different links like blog posts or social media posts.

      23:05 – Personal and business profiles on Pinterest; and Canva as a tool for creating Pins

      26:41 – Vanessa’s service as a Pinterest Marketing Expert

      27:36 – A final piece of advice for those just starting out with Pinterest

      • Be patient. It takes months for those pins to start driving traffic.

      • Don’t give up. It is worth every second that you spend on the platform.

      • Use Pinterest to repurpose your social media content, then give it time because it will be worth the investment.

        Next Steps

        Grab your freebie:

        Join the Design Mentor to kickstart a successful career in interior design!

        Check out the best books every interior designer should have here.

        Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!

        Email me at [email protected] if you have suggested topics

        DM me on Instagram at @rwarddesign if you have a burning question

        Leave me a rating and review! Click here.

        Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week…