Are you an interior designer struggling to build a profitable, sustainable business? Do you feel overwhelmed by the marketing and business side of your creative practice?
In this episode, Jacqueline Green, founder of Behind the Design, shares her proven strategies to help designers overcome these challenges. Her journey from corporate marketing to interior design provides a relatable roadmap. She discovered that designers often excel creatively, but need support in branding, systems, and outsourcing. Through her company, Jacqueline empowers designers to transform their passion into a thriving business.
She shares practical tips on networking, content repurposing, and leveraging platforms like LinkedIn.
Tune in now and discover how Jacqueline’s expertise can help you build the creative career you’ve always envisioned.
Why you’ve got to check out today’s episode
- Learn strategies to overcome your fear of networking and enhance your visibility
- Develop an action plan for consistent marketing, effective networking, and smart outsourcing
- Overcome common challenges faced by designers & creative entrepreneurs with Jacqueline’s insights
About the Guest:
Jacqueline Green is the founder, CEO, and Chief Strategist of Behind the Design, a training and education company that provides interior designers and other creative business owners with the tools they need to build profitable businesses. Through comprehensive education, coaching, marketing, and community offerings, she and her team empower designers to reach their full potential.
Jacqueline is a seasoned commercial interior designer, former college instructor, and highly experienced marketing expert. After working in architectural firms, she knows talented designers and architects grappling with various career and business challenges. With a solid background in business and marketing, Jacqueline realized that she had a unique skill set that would help design firms overcome these pain points and fulfill their deep desire to make a difference and assist others. In 2018, she founded Behind the Design, where her mission was and still is to build a stronger design community by reimagining how we educate, train, and support designers after college.
Connect with Jacqueline Green:
Website: Behind the Design
Instagram: @behindthedesignco
Check out these episode highlights
02:25 – Jacqueline’s Journey into Interior Design
- Started in corporate marketing for 15 years, then became a marketing consultant
- Burned out and decided to pursue an interior design education
- Worked in architecture firms and taught design for five years
04:23 – Why She Focus on Commercial Design Instead of Residential
06:45 – What Is Behind the Design and for Whom It Is
Focuses on helping designers and creatives build profitable businesses
Offers courses, marketing services, and support for various creative professionals
Bridge the gap between design education and practical business skills
09:41 – How She Went From Working for Some Architects Into Creating Her Design Business
12:18 – Jacqueline’s Key Services
Offers a course called “Hobby to Profitability” for solopreneurs helping designers transition from a passion to a profitable business
Focuses on mindset, systems, processes, and habits for business success
Provides marketing support, including content creation and digital marketing strategies
“Your habits and how they tie back into your systems and processes are critical to your success.” – Jacqueline Green
14:50 – The Importance of Having a Clear Strategy and Defined Roles When Outsourcing
17:04 – Digital Marketing and Content Strategy for Interior Designers & Creatives
The importance of having a cohesive brand strategy and using content effectively
Tips for maximizing the life of content by repurposing it for various platforms and social media
Highlights LinkedIn as an up-and-coming platform for professional networking
24:24 – Free Resources and Support for Aspiring Designers
23:05 – Visibility and Networking Advice
Encourages designers to network, build their brand, and focus on their website and social media presence
Encourages designers to overcome fears of networking
Suggests standing near the bar at events for easier conversations
Emphasizes building connections rather than focusing solely on sales
03:36 – Jacqueline’s Final Advice for Designers and Creatives
Focus on one or two social media platforms and build a rhythm for consistency
Next Steps
Grab your freebies:
- Furnishings Investment Guide
- Remodel Budget and Timeline Guide
- Your Roadmap to a Career in Interior Design
- 3 Things I Wish I had known when I Started my Career
Take a Quiz!
- Find Your Perfect Interior Design Style if you are curious about your design style
- Find Out What Type of Interior Designer You Should Be!
Join the Design Mentor to kickstart a successful career in interior design!
Check out the best books every interior designer should have here.
Email me at [email protected] if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
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Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week…