Can a seasoned interior designer veteran transition into eDesign? Is eDesign a viable starting point for someone new to the interior design scene?
In today’s episode, I sit down with Amanda Foster, an interior design consultant and brand identity mentor with a knack for helping struggling businesses flip their fortunes. Having shifted from traditional design to becoming a brand identity consultant, she shares how eDesign became her creative sanctuary, allowing her to break free from the monotony of the nine-to-five grind.
She also shares the secrets to success in the design industry, emphasizing the importance of brand identity, niche targeting, authentic storytelling, and client-focused social media strategies.
If you feel like you are losing traction in your design career and business or not seeing traffic on your website, this episode will inspire you to reinvent your marketing tactics, embrace eDesign, and wow your clients.
Why you’ve got to check out today’s episode
- Discover the liberating world of eDesign and how it can be the perfect fit for both veterans and newcomers in the design industry
- Uncover the secrets to standing out in a crowded market and attracting your ideal clients, whether you are a seasoned pro or a budding designer
- Check your brand identity, ideal client, and messaging to determine if you have the right foundation for your design business
About the Guest:
Amanda Foster is an interior design consultant helping her veteran peers flip their struggling businesses with a marketing background. She also serves design newbies with courses to get them started online with all things eDesign for business setup, eDesign 101, and even presentation skills to master Photoshop and Canva to wow their clients.
With her background in graphic and web design, she also helps her peers create strategic graphics that attract their ideal clients. She audits social media and websites to teach them how to be better online service providers in the digital age for our interior design industry.
Connect with Amanda Foster:
Websites: Foster Decor Consulting
Instagram: @fosterdecorconsulting
eDesign Bootcamp for Interior Designers
Check out these episode highlights
02:45 – Amanda’s transition from interior design to brand identity consulting
05:06 – Her work right out of school and how she explore various opportunities, including shadowing veteran designers
06:34 – How she discover eDesign and find it more creative, presentation-based, and less technical than her previous work
08:19 – What eDesign is and how it is a perfect fit for her burnt-out state
11:18 – Why she created a boot camp with a focus on How to Get Started in eDesign
14:38 – How her consulting business helps seasoned/veteran interior designers and newbies refine their brand identity and messaging
18:19 – The importance of having clarity on one’s brand identity, ideal client, and signature design style to be successful in the design industry
19:06 – Why personal and business aspects should be intertwined and the beauty of having a niche
“When you speak to everyone, you speak to no one.”
21:20 – Why social media is more about their client versus their portfolio
23:38 – The changes in eDesign over the past 10 years and the benefits of partnering with companies like Havenly for training and exposure
28:39 – How Amanda’s eDesign boot camp helps both new and seasoned interior designers improve their businesses
Next Steps
Take the QUIZ!! Find Out What Type of Interior Designer You Should Be!
Grab your freebie:
Join the Design Mentor to kickstart a successful career in interior design!
Check out the best books every interior designer should have here.
Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!
Email me at [email protected] if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
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Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week…