Have you ever wondered if you need a design degree or a perfect career plan to become an interior designer? Think again!
In this episode, I sit down with Stef Johnson, founder of Stef Johnson Design, who shares her inspiring journey from growing up around design to running a successful interior design studio.
Stef’s path wasn’t straight—she explored event planning, worked in real estate, and even managed construction projects before finally launching her own business. Her story proves there is no one “right” way to build a fulfilling career in this creative field.
Whether you are just starting or thinking about shifting into interior design, this episode will encourage you to take the first step—even if you don’t have it all figured out yet! Tune in and start paving your path in design.
Why you’ve got to check out today’s episode
- Learn how to start a design career from any background and navigate the early stages of your interior design career
- Get practical tips and strategies to improve your design business practices
- Be inspired to follow your passion
About the Guest:
Stef Johnson owns Stef Johnson Design (SJD), a full-service interior design studio based in North Carolina providing a classic approach to easy luxury in residential and commercial projects.
For over a decade, the SJD team has offered a unique combination of design and construction knowledge. They pride themselves on prioritizing clients’ tastes and taking a cost-effective approach to every job. Stef believes a home should reflect her client’s unique personality highlighting objects they love.
Connect with Stef Johnson:
Website: Stef Johnson Design
Instagram: @stefjohnsondesign
Check out these episode highlights
01:47 Stef’s Background in Interior Design
02:31 Early Career Path & Exploration
Considered event planning before settling on interior design
Worked for a commercial contractor managing high-end residential projects
Gained construction knowledge through on-site experience
06:34 Building Her Expertise & Going Solo
Gained retail experience and obtained a real estate license
Learned about furniture sourcing, pricing, and high-end design markets
Opened her firm after 10 years of experience
10:29 Handling Client Projects Across Different Regions
Works on projects in New York, Texas, Florida, and Georgia
Logistics of working on out-of-state projects, including finding good vendors
Relies on client referrals and repeat business
14:42 Stef’s Design Philosophy & Style
Enjoys variety in design and avoids repeating projects
Loves new challenges, like coastal renovations
Her signature style is light, airy, and sophisticated
18:24 Lessons in Running a Design Business
Self-employed
Learned business skills organically, adjusting to different client types
Learned how to work with different types of people
Choosing her ideal clients
19:53 Advice for Aspiring Interior Designers
Have an internship or seek mentorship before starting independently
Use industry-standard software and accounting tools
Have a mindset of continuous learning and adaptation
Next Steps
Grab your freebies:
- Furnishings Investment Guide
- Remodel Budget and Timeline Guide
- Your Roadmap to a Career in Interior Design
- 3 Things I Wish I had known when I Started my Career
Take a Quiz!
- Find Your Perfect Interior Design Style if you are curious about your design style
- Find Out What Type of Interior Designer You Should Be!
Join the Design Mentor to kickstart a successful career in interior design!
Check out the best books every interior designer should have here.
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Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week…