The Most Effective Strategies for Leveraging Social Media to Grow Your Interior Design Business With Emma Emma Tessler

Interior Designer Podcast, Interior Design Career, Interior Design School, Interior Design Business, Interior Design Mentor, Interior Designer, social media, Instagram, TikTok, Facebook

Curious about how to build authority in the design industry through social media?

In today’s digital world, having a strong online presence is crucial for attracting new clients. However, many interior designers find social media marketing overwhelming. Where do you even start?

In this episode, Emma Tesler who transitioned from interior design to founding a digital marketing agency discusses the importance of social media in building authority and growing a brand. She gives her top tips on using Instagram stories, repurposing content across platforms, leveraging trends, and implementing ManyChat for lead generation. She emphasizes the need for a solid content strategy and the use of analytics to guide potential clients through the sales funnel.

With 8 years of digital marketing experience, Emma provides actionable strategies to create engaging content, maximize reach through trending topics, and convert your online audience into paying customers.

Her unique approach to tailoring content specifically for platforms like Instagram, Facebook, and TikTok could be your game-changer. Tune in now!

Why you’ve got to check out today’s episode
  • Get actionable tips for building your authority and presence as an interior designer on social media platforms like Instagram and TikTok
  • Learn how to repurpose your content across various platforms, tailoring it to engage your specific audience
  • Evaluate how you currently use social media and incorporate Emma’s strategies to stay ahead of the curve
    About the Guest:

    Emma Tessler is the founder and CEO of Ninety Five Media, a digital marketing agency that builds results-driven marketing strategies for scaling brands. 

    With eight years of marketing experience under her belt, she helps brands connect with ideal clients, build community, and convert audience members into paying customers through social media marketing. 

    Connect with Emma Tessler:

    Website: Ninety Five Media
    Podcast: Stop Scrolling, Start Scaling Podcast

      Check out these episode highlights

      01:58 – Emma’s background in interior design and her transition to digital marketing

      04:31 – The impact of the COVID-19 pandemic on the design industry and the growth of social media marketing

      05:53 – The differences in marketing strategies for service-based and product-based industries

      07:13 – The importance of video content for designers and how to do it

      • Video content is the number one way designers can build authority on Instagram.

      • Instagram stories allow you to showcase behind-the-scenes content for brand promotion.

      09:15 – Why it is important to post unique content on Instagram stories consistently and how to do it

      11:25 – Strategies for repurposing content on different social media platforms

      • Post new content on Instagram every day to keep the audience engaged.

      • Reuse Instagram Reels on other platforms like Facebook and TikTok.

      • To improve performance, edit video content uniquely for each platform (Instagram and TikTok).

      • Designers should split their focus between platforms, tailoring content execution for each one to maximize performance.

      14:33 – Insights into choosing the appropriate social media platforms based on target audience and content bandwidth

      17:03 – The significance of leveraging trends in marketing strategies to increase brand reach

      19:39 – The comprehensive social media management services offered by Ninety Five Media for interior designers

      • Content Strategy

      • Content Creation

      • Content Caption & Posting 

      • Inbound and Outbound Engagement

      In summary, Ninety Five Media offers white glove, full-scope social media management services, including many chat setups and maintenance.

      22:10 – The use of ManyChat to maximize engagement with the audience, promoting products and services through automated sequences

      23:49 – Advice for interior designers on how to establish a strong presence and generate leads through social media

      • Create a clear content strategy aligned with your goals.

      • Make sure you are speaking to your target audience.

      • Your execution must be aligned with your strategy.

      • Take feedback from your audience or your analytics.

        Next Steps

        Grab your freebie:

        Join the Design Mentor to kickstart a successful career in interior design!

        Check out the best books every interior designer should have here.

        Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!

        Email me at [email protected] if you have suggested topics

        DM me on Instagram at @rwarddesign if you have a burning question

        Leave me a rating and review! Click here.

        Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week…