Are you struggling to attract high-end clients as an interior designer?
In this episode, Hassan from MC Luxury shares the proven marketing strategies that can help you land more projects and grow your brand. From using Instagram to build a personal brand to leveraging email marketing, blogging, and PR, Hassan breaks down exactly what works—and what doesn’t—for designers like you.
Hassan explains how to overcome the challenge of reaching your ideal clients, offering solutions that don’t just rely on social media.
He dives into the power of personal branding and reveals how blogging can take you from being a local designer to getting recognized nationally.
Whether you’re just starting or want to build a name nationally, Hassan provides actionable tips to help you succeed.
It’s time to stop chasing clients and start attracting them. Tune in to get Hassan’s expert insights and apply these strategies today. Don’t forget to check out the free eBooks (link below!)
Why you’ve got to check out today’s episode
- Discover how email marketing, blogging, and SEO can help you land high-end interior design projects faster.
- Get practical tips on building a strong personal brand that sets you apart, attracts more clients, and eliminates the need for constant ad spending.
- Learn the process of going from a local designer to being featured in top national publications, using effective PR strategies and smart storytelling.
About the Guest:
Since launching MC Luxury in 2020, Hassan has been at the forefront of revolutionizing marketing for interior designers, specializing in helping them acquire more residential projects through a blend of Instagram, email marketing, blogging, and PR.
With a keen understanding of the design industry’s nuances, he has engaged in insightful conversations with top-tier professionals, including a notable conversation with a globally recognized New York design firm responsible for directing projects worth over 5 billion across continents. These interactions have enriched his understanding of effective marketing strategies promising tangible ROI for the design sector. Leveraging this knowledge, Hassan authored three eBooks to empower interior designers to scale their businesses.
Whether you are looking to refine your digital marketing approach or seeking fresh ways to attract clients, MC Luxury will equip you with actionable insights to elevate your practice.
Connect with Hassan of MC Luxury:
IG: @hassanmclux
Check out these episode highlights
02:56 – Hassan’s Background and Business Journey
- He had a background in marketing focused on Facebook and Instagram ads for local businesses in the US and UK.
- He launched MC Luxury in 2020.
- He shifted his focus to interior design marketing due to its unique challenges (e.g., selling high-end services versus products).
05:06 – Instagram for Interior Designers
- A misconception: Instagram alone can bring in projects. Instead, it needs a blend of strategies like email marketing and blogging.
- Instagram is useful for building a personal brand but less effective for directly acquiring high-end clients.
- Instagram is a North Star for branding but not a primary source for securing projects.
06:03 – Services Provided by MC Luxury
- Use a blend of email marketing, blogging, and SEO to help designers acquire projects within 30-45 days.
- Runs Google Ads depending on the budget of the interior designer.
06:57 – Why Email Marketing Works Better Than Social Media for Interior Designers
- Ideal clients tend to read emails more than they scroll on Instagram
- Ideal clients engage more through email
07:39 – Blogging and PR Strategies
- Blogging is a powerful tool for attracting clients and building a personal brand.
- Blogging enhances SEO and positions designers for broader recognition.
- Blogging leads to being featured in PR publications, moving designers from local recognition to national visibility.
Recommendation: Focus first on Instagram and personal branding before moving on to blogging and PR. Once you have built a strong following and engagement on social media, it will be much easier to share your stories through blogging and to pursue PR opportunities.
10:25 – Building Personal Brand vs Direct Marketing
- 2 marketing approaches: direct response marketing (email campaigns for immediate projects) and personal branding (long-term strategy for high visibility and no competition).
- Designers with strong personal brands eventually stop needing to rely on ads.
Recommendation: Invest in email marketing and SEO. Email marketing helps you secure projects directly SEO improves your search rankings.
11:11 – How Personal Branding Pays Off
- When you have a personal brand, you don’t get compared.
- Discussion on personal branding’s power to generate steady work through referrals
- PR comes after building a strong foundation.
Recommendation: If you don’t have enough work, consider email marketing. Once you have sufficient work and cash flow, invest in your personal brand.
16:09 – The Power of Lead Magnets
The concept of Lead Magnet is offering valuable content in exchange for email addresses to build a list of potential clients.
- Designers should use lead magnets (e.g., free resources like eBooks or guides) to build their email lists and differentiate themselves from competitors.
- Use lead magnets to build trust and credibility.
Examples of effective lead magnets:
- Video Tutorials
- PDF showing a solution to your ideal client’s problem
21:08 – 2 Types of Blogging and How It Helps an Interior Designer
- Writing your blog on your website – it helps you get your website ranked on the first page.
- Getting your story published in another blog read by your ideal clients.
22:33 – How Blogging Works (Bloggers That Write for Homeowners, Your Ideal Clients)
27:00 – Hassan’s eBooks and Community for Designers
- Instagram Insights for Interior Designers – tips for building a strong personal brand on Instagram.
The Art of Designer Leads – a guide on using email marketing to acquire clients (from building your lead magnet to closing a project with the help of your newsletter).
- Community for Designers – aims to provide affordable marketing solutions for beginners, offering templates, email campaigns, and social media posts to help with marketing.
Next Steps
Grab your freebies:
- Furnishings Investment Guide
- Remodel Budget and Timeline Guide
- Your Roadmap to a Career in Interior Design
- 3 Things I Wish I had known when I Started my Career
Take a Quiz!
- Find Your Perfect Interior Design Style if you are curious about your design style
- Find Out What Type of Interior Designer You Should Be!
Join the Design Mentor to kickstart a successful career in interior design!
Check out the best books every interior designer should have here.
Email me at [email protected] if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
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Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week…