If someone asks if I do staging, I would reply, “No! Only with your existing furniture. I don’t have an inventory of furniture.”
One of the setbacks keeping me from offering a staging service is the investment and inventory, specifically managing and storing it.
In today’s episode, Marianne, a home stager’s coach, enlightened me that staging doesn’t require a large inventory or warehouse. She reveals how adding staging to my design services can open up new opportunities. Huh?! All along, I was leaving money on the table!
This episode promises to show you how staging can enhance your design skills, expand your client base, and ultimately increase your revenue. Whether you are a seasoned interior designer considering adding staging to your repertoire or a home stager debating the need for warehouse space, this episode is an eye-opener.
Tune in to learn more about home staging and how it can enhance your design career.
Why you’ve got to check out today’s episode
- Discover how adding staging to your design offerings can help you attract more clients and create new revenue streams
- Understand the differences between staging and design and how it can complement a designer’s skill set
- Learn practical tips on optimizing homes for sale and creating captivating first impressions
About the Guest:
Marianne Cherico is a trained personal and professional development coach and the owner of a successful home staging business since 2005.
With a background in real estate, Marianne has coached numerous Home Stagers across the country on mindset skills and savvy business strategies.
Her speaking engagements include several conferences and workshops around New England with the Design for Today collaborative, as well as numerous on and offline venues. Marianne’s podcast, Home Stagers and Designers on Fire is a great way to learn business and mindset strategies for those wanting to grow your home staging business. If you’re looking for a coach who will help you grow your business your way, Marianne is your gal.
Connect with Marianne Cherico:
Website: Coaching By Marianne
Instagram: @homestagercoachmarianne
Podcast: Home Stagers and Designers on Fire
Check out these episode highlights
03:07 – How Marianne transitioned from Real Estate to Staging and Design
05:06 – Why she prefers staging over design
- more creative freedom
- less emotional attachment
- lack of micromanagement
06:29 – How to maximize home equity through strategic staging and consultation
09:46 – Designing homes for buyer appeal versus personal taste
11:57 – Staging homes as a gateway to design careers
13:54 – Exploring furniture rental for efficient home staging
“If you think you should have an inventory of furniture before you can stage, you are leaving money on the table.”
16:29 – Occupied staging trends in Sacramento’s real estate
18:45 – Insights on pricing and charging for staging services
20:26 – Marianne’s coaching program for stagers
- One-on-One session
- Group Coaching with a year commitment
- Masterclass – Unlock the Power of Agent Referrals and Boost Your Bottom Line
23:27 – Advice for those starting in home staging
- Have a design background
- Be able to strategically market to real estate agents
“Staging can be a great fit for designers who want to expand their services and reach more clients.”
Next Steps
- Curious about your design style? Take the Quiz: Find Your Perfect Interior Design Style
- Interior Designer!! Take the QUIZ and Find Out What Type of Interior Designer You Should Be!
Grab your freebie:
Join the Design Mentor to kickstart a successful career in interior design!
Check out the best books every interior designer should have here.
Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!
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DM me on Instagram at @rwarddesign if you have a burning question
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Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week…